I am so excited to be starting my Gender Lens research project on Goldie Blox. This is a brand new product that was designed in an effort to get girls more interested in engineering. I have been successful in learning about the product itself. Right away I noticed that it seems to be very gender neutral, especially when compared to traditional toys marketed to girls. There is a variety of color, rather than being blasted by pink and purple. So far, my problems align with this being such a new product. Because of this, there is not a lot of research on the product. I will have to be resourceful when it comes to finding my research, such as by comparing the product to research on previous female oriented products. I haven’t been able to find a single scholarly journal so far. I initiated a chat with 24/7 librarians. After just a few questions, “Abby” was able to direct me to a database where it took me only a few seconds to find articles!! Thank you, Abby! I was able to find a lot of articles and have provided many links to these under “links Gender Lens Project: GoldieBlox”.
May 19, 2013